Know what happened, why it matters, and what to do next.
2020Tek connects paid media, clean tracking, custom dashboards, and practical AI automation into one growth system — built for ecommerce brands and agencies that want fewer guesses and faster decisions. Ask your whole stack in Slack with Company Brain.
Operating Layer
What gets connected
Output
Weekly priorities, client-ready reporting, budget decisions, and campaign alerts your team can actually act on.
Company Brain
Your team's collective knowledge — docs, meetings, and Slack history — answered instantly in Slack, with a citation every time.
- Reads your Google Drive, Slack history, and meeting transcripts (Fathom, Loom)
- Answers in Slack — DMs and channel @mentions — grounded in your own sources
- Every answer is cited, so the team can trust it and check the source
- Permission-aware: people only see the clients and docs they're cleared for
- Stays current automatically and runs on private AI infrastructure
Builds start at $3,500 setup + a monthly run-and-maintain retainer.
Powering the Foxwell Bot for the Foxwell Founders marketing community.
You
@CompanyBrain what did we decide about the Q3 budget for Acme?
Company Brain
From the Aug 12 strategy call and the Acme account SOP: Q3 budget was set to $42k/mo with a 15% test allocation across Performance Max and Demand Gen.
Services Built Around the Same Operating System
Each engagement can stand alone, but the real leverage comes when media, measurement, search, and automation share the same source of truth.
Google, Meta, Amazon, and shopping campaigns managed with the measurement layer built in.
Learn moreCustom AI-assisted reporting, briefings, and analysis pipelines built around your real data.
Learn moreTracking, dashboards, and data models that explain what is happening and what to do next.
Learn moreTechnical SEO, content systems, and organic reporting for brands that need compounding demand.
Learn moreA practical roadmap for media, measurement, automation, and team operating rhythm.
Learn moreCustom web apps, internal tools, and automations that remove manual work and connect your stack.
Learn moreHow the Work Comes Together
The goal is not another tool. It is a cleaner way for your team to see the business, choose the next move, and execute it.
Audit the Growth System
We map the current campaigns, tracking, dashboards, workflows, and decision cadence to find where the team is losing signal.
Connect the Data Layer
Ad platforms, Shopify, GA4, spreadsheets, and reporting templates get wired into repeatable pipelines instead of manual exports.
Turn Reporting into Decisions
Dashboards, briefs, and decks are shaped around the decisions each person needs to make: buyer, founder, client, or leadership team.
Automate the Repetitive Work
Recurring analysis, pacing notes, call summaries, and client reporting are automated where the workflow is stable enough to trust.
Improve the Operating Rhythm
The system keeps evolving with new tests, new data sources, better alerts, and a clearer weekly loop for deciding what changes next.
Tools Built for Real Marketing Work
Custom tools are part of the brand promise: less manual reporting, clearer campaign analysis, better ecommerce visibility, and more useful decision support.
Meta Ads Analyzer
Open SourcePulls live Meta Marketing API data and delivers campaign analysis, creative reviews, and optimization recommendations. Public on GitHub.
ProfitNorth
In ProductionShopify P&L analytics app with deep insights into CAC, LTV, and customer behavior. Currently live with clients.
OpenClaw Marketer
In ProductionFull marketing analytics copilot — unifies Shopify revenue + Meta Ads into one dashboard with an AI copilot that answers 'what happened, why, and what to do next.'
Google Shopping Optimizer
Client ToolAnalyzes Shopify + Google Ads data, buckets products by ROAS, exports Merchant Center labels, and uses AI to optimize product titles.
AI Ad Generator
In ProductionMulti-brand AI ad generation tool — brand kit extraction, Gemini + Fal.ai image generation, multi-platform export for Meta.
SEO Audit Agent
Client ToolSEO audit workflow with historical tracking, trend analysis, and actionable recommendations.
Services
The offer is modular, but every service points toward the same outcome: a clearer, more useful growth operating system.
Paid Media Leadership
Google, Meta, Amazon, and shopping campaigns managed with the measurement layer built in.
Learn moreMarketing Intelligence Systems
Custom AI-assisted reporting, briefings, and analysis pipelines built around your real data.
Learn moreMeasurement & Dashboards
Tracking, dashboards, and data models that explain what is happening and what to do next.
Learn moreSearch & Content Growth
Technical SEO, content systems, and organic reporting for brands that need compounding demand.
Learn moreGrowth Systems Advisory
A practical roadmap for media, measurement, automation, and team operating rhythm.
Learn moreCustom Builds & Automations
Custom web apps, internal tools, and automations that remove manual work and connect your stack.
Learn moreIn production with real teams
The systems aren't demos. Here's one running in the wild, every day.
Company Brain runs as the knowledge assistant for the Foxwell Founders community — members ask in Slack and get cited answers pulled from a curated knowledge base.
Proof in Working Systems
The positioning is grounded in shipped tools: reporting systems, marketing dashboards, campaign analyzers, and AI-assisted workflows already used in real client work.
Foxwell Bot
In ProductionThe original Company Brain — a Slack knowledge bot for the Foxwell Founders marketing community. Answers member questions from a curated knowledge base with cited sources, plus paid AI access for members.
Tech: Python, Claude API, Slack, RAG, Render
Meta Ads Analyzer
Analysis ToolTool that pulls live Meta Marketing API data for campaign analysis, creative reviews, and optimization recommendations.
Tech: Python, Meta API, AI analysis
ProfitNorth
In ProductionShopify P&L analytics app with deep insights into CAC, LTV, and customer behavior. Built with Remix, React, Prisma, and Google GenAI. Live with clients.
Tech: TypeScript, Shopify, Gemini AI
OpenClaw Marketer
In ProductionFull marketing analytics copilot — unifies Shopify revenue + Meta Ads into a single dashboard with KPIs, P&L, and an AI copilot.
Tech: TypeScript, PostgreSQL, Redis, Claude API
Google Shopping Optimizer
Client ToolAnalyzes Shopify + Google Ads data, buckets products by ROAS, exports Merchant Center labels, and uses AI to optimize product titles.
Tech: TypeScript, React, Google Ads API, Claude API
AI Ad Generator
In ProductionMulti-brand AI ad generation — brand kit extraction, Gemini + Fal.ai image generation, competitor research, Meta export.
Tech: Next.js, Gemini, Fal.ai, Clerk
SEO Audit Agent
In-House ToolSEO audit workflow with historical tracking, trend analysis, and prioritized technical recommendations.
Tech: Python, Flask, AI analysis
Custom Dashboard
Client ToolMulti-source analytics dashboard that pulls from Google Ads, Meta, Shopify, GA4, and Triple Whale into a single view — role-specific views for media buyers, CMOs, and clients.
Tech: Next.js, TypeScript, Google Ads API, Meta API, Shopify API, Triple Whale API
Ads Research Generator
Client ToolAutomated ad research pipeline with Slack bot integration.
Tech: Python, Slack API
Custom AI Marketing Agent
Running in ProductionLive AI agent on a DigitalOcean VPS. Connected to Google Ads and Meta via API, runs on a schedule, delivers plain-English performance summaries every Monday morning.
Tech: Python, Claude API, Google Ads API, Meta API, Docker
Paid Media Leadership
Senior campaign management with tracking, reporting, and decision support built into the operating cadence.
- Google Ads: Search, Shopping, Performance Max, YouTube
- Meta Ads: Facebook, Instagram, creative testing, catalogs
- Amazon Advertising
- Weekly optimization priorities
- Campaign testing and budget allocation
- GA4, conversion tracking, and feed feedback
Can be combined with any measurement or intelligence build.
Get StartedAI Solutions & Marketing Intelligence
Custom systems that connect your data, automate your reporting, and turn performance signals into a next-action queue.
One clean dashboard, automated.
Best for: Solo brands, small stores, and lean agencies that want automated reporting without a big build.
- 1 data source connection (Google Ads, Meta, Shopify, or GA4)
- Prebuilt dashboard from the 2020Tek toolkit, configured to your account
- Automated weekly performance report
- Delivered through Slack, email, or a shared doc
- Setup + 30-day support
All your platforms, one operating view.
Best for: Brands and agencies running multiple channels that need unified data and role-specific reporting.
- 3–5 data source connections (Meta + Google Ads + Shopify + GA4 + Amazon)
- Automated reporting decks on your template
- Role-specific dashboards for buyers, clients, and leadership
- Spend anomaly detection and alerts
- Monthly strategy and review call
- Setup + ongoing support
Campaign intelligence plus custom builds.
Best for: Agencies and brands that want recommendations, custom tools, and team follow-through connected across accounts.
- Unlimited data source connections
- Proactive recommendations and opportunity queues
- Cross-account pattern detection across all clients
- Custom dashboards and internal tools built for your team
- White-label reporting option
- Dedicated development retainer
Standalone Build Option
Already have media buying covered? These builds are available standalone for brands and agencies that need the data, reporting, and automation layer without a new ads retainer.
Private infrastructure options are available for teams handling sensitive account or client data.
Common Questions
The practical details behind how the work runs. Don't see your question? Just ask.
How does an engagement start?
It starts with a short call to clarify your business, goals, and where decisions are getting stuck. From there I send a scoped proposal — no obligation, and no generic deck.
What does “setup” include, and how long does it take?
Setup means connecting your data sources, building the dashboards and reports, and wiring up the automations. A Starter build is typically live in 2–3 weeks; Multi-Source and custom Company Brain builds run longer depending on scope.
Am I locked into a long contract?
No. After the setup phase, the monthly retainer is month-to-month. The work should earn its place every month — not trap you in a year-long agreement.
How is my data kept secure?
For sensitive client or company data, builds can run on private infrastructure you control, with clear data ownership and access scoped to the right people. Your raw data is never resold or shared.
Do you work with brands, agencies, or both?
Both. Brands get senior paid-media and measurement execution; agencies get white-label reporting and cross-account intelligence they can put their own name on.
How is Company Brain different from the reporting tiers?
The reporting tiers turn your data into dashboards, decks, and alerts. Company Brain is a private Slack assistant your team asks in plain language — it answers from your docs, meetings, and Slack history with citations. Many clients run both.
Senior Marketing Judgment, Backed by Builder Speed.
2020tek exists for teams that need more than another report or another contractor in the ad account. The work sits where media buying, data quality, reporting, and day-to-day decision making meet.
That can mean running the campaigns directly, building the dashboards, wiring up automated briefs, or shaping the growth roadmap. The common thread is practical infrastructure that helps the team act faster.
- 15+ years running paid media for DTC and ecommerce brands
- Custom analytics and AI-assisted workflows shipped in production
- You work directly with me — no account managers, no junior staff
- Campaign strategy, measurement, and systems thinking in one operator
Ready to Make the Growth System Clearer?
Whether you need paid media leadership, better measurement, an automated reporting layer, or a sharper growth roadmap, let's map the highest-leverage next move.
Book a Strategy CallI take a limited number of new engagements each quarter.